Valeria Yonan. Marketing strategy for small and medium business

Competent marketing strategy is the Foundation of any successful project. Today there is little to create a quality product or original service, you need to know how to convey it to his audience, to make not only interesting but also desirable. But how to create this unique formula promote your project and properly build communication with customers? On September 12, the Terminal 42 will be a lecture of the founder of the first in Eastern Europe the group's companies to SMEs and start-UPS Quadrate Corp 28 — Valerie Ionan that knows all about how to properly build a marketing strategy. In the lecture we will talk about: — what is marketing and what are its main functions? — what is the marketing product from marketing services? — what is a marketing system and how it is changing with the growth of the company? marketing team: key players and how to find them; marketing in-house VS outsource: pros and cons; — promotion of the project in Ukraine and abroad, case studies; — what to read, to listen, to try and who to look out for to be aware of all the news. The lecture will be useful for entrepreneurs and owners of startups that plan to build or rebuild their marketing system as well as for beginning marketers and those who are planning to work in the Agency. About the speaker: Valeria Ionen — founder and managing partner of the first in Eastern Europe the group's companies to SMEs and start-UPS Quadrate Corp 28. Founder of the online magazine MC Today, the Academy of SMEA and the licensee Disrupt HR Kyiv. In the Arsenal of Valerie for more than 10 years of experience in marketing, 2 of the bachelor's degree and 3 certificate EBS EE training at Heriott Watt University and short-term program in KMBS. For 4+ years, the company Valeria Jonan worked with over 250 clients, among which are: New Mail, Kyivstar, Organic Milk, Manorm, LCD "Scandia" LCD "Misto CVT", Bureau ARTKB, WIX, Live Animations, Meest China, Novyi Zir, ISIDA Clinic, Thermoindustria (Georgia), Hotels in London and Bristol (Odessa) and many others. The cost for one student: early bird ticket (until August 16) — 250 UAH, standard (from August 16 until September 11) — 400, the day of the event — 550 UAH. The cost for the two listeners: the early tickets (until August 16) — 410 UAH, standard (from August 16 until September 11) — 650, the day of the event — 850 UAH. https://terminal42.com.ua/product/valeriya-ionan-marketing-strategiya-dlya-malogo-i-srednego-biznesa/?utm_source=facebook&utm_medium=cpc&utm_term=marketing&utm_content=event See you at the Terminal 42!