The course of personal marketing Icon. The creation of a personal brand

Brand accelerator ICON is the first practical course on creating a personal brand from scratch. Together with a team of experts from different fields will walk you through all the steps of creating a strong personal brand: from creating the concept and formation of the semantic core of the brand through to the finished promotion plan for the coming year.  For whom is the course? Scope is not important: the business owner, interior designer, realtor, a doctor, a psychologist, a furniture manufacturer or brand of clothing. Today a person of any profession has the opportunity to build a reputation and reach out to their customers to bypass the advertising companies with their big budgets. ✔Entrepreneurs to enhance the credibility of the company through the personal brand of the founder, to convey the idea of business and value of the product to the target audience that the clients find and choose you. ✔Consultants, trainers, coaches to create a unique niche for their services, to build the image of an expert and increase the cost of services ✔Specialists in the field of design, beauty industry, fashion, medicine, etc. build up colleagues and create a name for themselves in their chosen field ✔Freelancers to work with his customers to make his strategy promotion through personal communications, not to spend a lot of money on advertising.  How does it work? We live in the era of the economy of personalities. Today people don't buy what you are offering them and what you are. Your customers don't buy what you do. They buy WHY you do it. There is no meaning, there is no big idea — no brand. No style, no image, no chips, no promotion, no publicity will not help if the king is naked. We consider the lives and professional activities of man, as a concept and to comprehend and describe - to create a brand out of himself. On course for 2 months with a team of experts will walk you through the steps of creating the brand "turn-key" and will develop a plan for its promotion: Work in this logic:  Module I. Meaning of the brand platform Niche selection and target setting. Personal mission and values of the brand The big Idea of the brand. Find your "Why"?  Module II. Positioning The client number and key of the client. Portrait of a target customer, his pain and profits. Create an Association in the mind of the customer. The choice of emotional focus of the brand The main promise of the brand Self-presentation "the message of the brand"  Module III. Packaging Formula an individual style that reflects your personality and values Chips and brand attributes. Managing expectations Module IV. Promotion Choose their own channels of communication Content strategy: the choice of topics and categories of posts The legend of the brand and the basics of storytelling. PR and media relations. The promotion plan for the year  What is out?  Personal brandbook  Packed and ready to promote personal brand  A new perspective on yourself and your business  Useful experience, friendly support and expertise of the team Icon and participants of the course.  Project presentation and Graduation Party  More information is available on the website: http://ikona.media/  Format: Practical workshop with experts 2 times a week: Tuesday 19.00 — 21.00 Thursday 19.00 — 21.00.  tasks for self-study, feedback of experts on the tasks, methodology, checklists and templates that you can use for your employees or yourself in the future.  personal consultations (optional) Start date: 22 Oct Ends: 22 Dec Number of participants in the group - 15 people. Classes will be held in the office Icon at Sofiivska street 10 (corner Mounted) To register for the course on the website - www.ikona.media. Record a meeting - consultation to learn more about the course: +38 (050)3332023 (Julia lyashchuk) Course price - 8700 UAH (possible payment plan) Play the first violin . Create a strong personal brand and start making on their own compensation and uniqueness. 