"Classical music in advertising" by Julia Yurchak

Classical music is difficult and unclear. Then why use it to advertise fast food?  The commercial advertising is one of the most controversial and, at the same time, exciting stories of interaction classical music with mass culture. Musicologist Julius Yurchak explain what  At the lecture you will get answers to the questions:  Like classical music complements the advertising image?  Combining McDonalds and a Symphony orchestra?  What compositions are all well-known commercials?  How classical music affects the potential buyers of advertising goods? And prepare your questions — the answers are also sure to find :) See you in the Urban Music Hall ✨  When: September 18,  Time: 19:00  Price: 70 UAH Tickets at the link  http://bit.ly/2M0p8Hn And Urban box office Music Hall at the Richelieu, 33.