Content Master Online

Direct advertising works great if you produce bread or slippers. In other cases, the client is in no hurry to “fall in love at first sight”, and he needs to be warmed up at each stage of the decision. The right content will help. It will attract attention, emphasize expertise, arouse interest and desire to share. The thing is small: pick up words, illustrations and make your way to the client through the information noise. We will teach this and much more in the practical course Content Master.              WHO IS THIS COURSE USEFUL:       ◼ Translators who want to earn more       ◼ Journalists and bloggers       ◼ Marketers tired of overpaying for advertising       ◼ Copywriters       ◼ SMM professionals with an experience of 6 months       ◼ Content managers              COURSE PROGRAM:       ✔ Positioning and the formation of the main messages of the brand       ✔ Content strategy and content plan       ✔ Funnel of content marketing, analytics and metrics       ✔ Secrets of writing effective texts       ✔ Content Design       ✔ Search topics and SEO for content specialist       ✔ Other forms of content       ✔ External content marketing: strategy formation       ✔ How to make publications and opinion leaders post your content       ✔ Email marketing as part of a content strategy       ✔ Sowing content. What to do after posting       ✔ Systematization and construction of the content grid       ✔ Video content. How to build video production              SPEAKERS: Mary Rotar - Co-founder at IAMPM. For 7 years in business she managed to work both in Ukrainian and in foreign companies and projects. She promoted products on Kickstarter, brought to the market more than 50 goods and services. He knows what content to create at each stage of the sales funnel. It will teach you to write even to those who are panicky afraid of the “empty sheet” and explain how to use the content to make the pages of a visitor a loyal customer.              Evgenia Dychko - Talkable marketing manager with 7 years of experience in digital marketing, copywriting and PR. Developed a communications strategy for the Depositphotos and Crello brands. The author of articles and guides for vc.ru, Lifehacker, Cossa, MarketingProfs, Outbrain, ain.ua. Teaches you how to create strategies that are accurately implemented and beneficial.              Victoria Onoprienko - Internet marketer of Netpeak agency. In digital marketing since 2015, she worked in the areas of ORM, SMM and SEO. The portfolio of more than 30 projects, including the UniSender blog. He knows how to make sure that your blog is on all relevant searches in organic search and leads real customers to the business.               Anna Rudenko - Head of Digital Marketing at Mineunit. CRM manager. He is currently engaged in a private project with a base volume of 200 million recipients. Most often, the entire retention direction of the company leads from technical details to copyright and the supply of the product as a whole. Knows what to do with any number of subscribers. She lived in Cyprus for 3.5 years, now lives in Montenegro. He believes that every day you need to learn something new.Pavel Spiglazov - Motion designer, director of editing. In the industry since 2003. More than 150 projects for large companies and brands (Rexona, Jacobs, Forex Club, Bacardi, KFS, Opel, Mondelez ...). Makes TV commercials, promos, educational, explanatory, motivating, reporting videos. He will tell you about secrets in video production and how to optimize this work. About TK, scenarios, shooting, editing, graphic and sound design of video.              Nastia Zelenovskaya - Content marketer at TemplateMonster. In the industry since 2010. He will tell you how to properly package and organize your content. And what to do in order to be seen. He knows where to get 1 million content traffic and what to do with it later. Manages a large content team. Today she is also engaged in SMM and video production.              Evgenia Nemkova - Marketing manager in Brainbean Apps with 4 years of experience in digital marketing. Worked and is working with the promotion of B2B services in Western markets. Develops strategies to attract customers with the help of content and its organic and paid promotion in social networks and on thematic platforms. It will teach you how to build funnels for inbound marketing and evaluate the quality of lead leads.Evgenia Romanchuk - Business Development Manager at Serpstat. Today, it develops content strategies for introducing the product to the foreign and local markets. Manages two teams of content marketers. She published 189 articles on external resources that attracted 35,000 visitors. Teaches how to make your article posted on a cool resource.               Course start: October 21       Registration and details: http://bit.ly/2lmSfcf