Creating a personal brand / ICON Course

The ICONA brand accelerator is the first practical course on creating a personal brand from scratch. Together with a team of experts from various fields, you will go through all the steps of creating a strong personal brand: from creating a concept and forming a semantic core to a ready-made promotion plan for the coming year.              Who is this course for?       The field of activity is not important: business owner, interior designer, realtor, doctor, psychologist, furniture or clothing brand manufacturer. Today, a person of any profession has the opportunity to build a reputation for himself and reach his clients bypassing advertising companies with their large budgets.              ✔ Entrepreneurs       Increase trust in the company through the personal brand of the founder, convey the idea of ​​business and product value to the target audience so that customers find and choose you.              ✔ Consultants, trainers, coaches       Create a unique niche for your services, build the image of an expert and increase the cost of services.              ✔ Specialists in the field of design, the industry of beauty, fashion, medicine       Detach from colleagues and create a name for yourself in the chosen field.              ✔ Freelancers       Work with "your" customers, make your strategy promotion through personal communications, so as not to spend a lot of money on advertising.              In a course of 2 months, together with a team of experts, you will go through all the stages of creating a “turnkey” brand and develop a plan for its promotion.              We work in the following logic:               Module I. Brand semantic platform       Niche selection and goal settingPersonal mission and brand values       Great Brand Idea. Find your “Why?”               Module II. Positioning       Client row and key client selection       Portrait of the target client, his pains and profits       We create associations in the head of the client       Choosing the emotional focus of the brand       Brand Promise       Self-presentation “Brand Message”               Module III. Packaging       An individual style formula that reflects your personality and values.       Chips and brand attributes. Expectations management               Module IV. Promotion       Choosing your own communication channels       Content Strategy: Selecting Topics and Headings       Brand legend and storytelling basics       PR and work with the media       Promotion Plan for the year                     What is the output?        Personal brandbook        Packed and ready-to-go personal brand        A new look at yourself and your business        Useful contacts, friendly support and expertise of the ICON team and course participants        Project Protection and Graduation Party              More information on the website: http://ikona.media              Format:        Practical workshop with experts 2 times a week:       Tuesday 19.00 - 21.00       Thursday 19.00 - 21.00        Tasks for self-study, feedback from experts on tasks, methodology, checklists and templates that you can use for your employees or yourself in the future        Personal advice (optional)              Beginning of classes: November 19       End: January 14The number of participants in the group is limited - 15 people.              Classes will be held in the ICON office at:       st. Sofievskaya, 10 (corner Horse)              You can register for the course at www.ikona.media.       Make an appointment for a consultation to learn more about the course: +380 50 333 20 23 (Julia Lyashchuk)              Course fee: UAH 8,700 (phased payment is possible)              Play the first fiddle. Create a strong personal brand and start earning on your own compensations and uniqueness.