Analytics in marketing / Comprehensive course
The only course that combines offline, web and product analytics. We will train you to work with data not only in words, but also in practice. You will no longer puzzle over what correlation is, why use a one-dimensional data array, how to calculate seasonality and which attribution to use. Learn how to work with Google Analytics, Google Optimize, Google Tag Manager, Apps Flyer, Mixpanel and other important tools. View the full course program ▶ ️ http://mim.website/course/analytics Who is this course for? Student marketers Start your career as an analyst in a company. This is one of the most common ways to go up the career ladder. Marketologists Get the opportunity to operate your arguments and test hypotheses using numbers. This saves time and other resources. Managers of marketing departments Make the right decisions by operating with large volumes of data on your own or through setting correct tasks for analytics. Who is teaching? Alexey Shulikov - Marketing specialist TapMedia. He worked as a PPC specialist at Citrus, where TapMedia promotes campaign products in Western markets, as well as implementing end-to-end analytics. Oksana Yashkina - Professor, Department of Marketing, ONPU, Doctor of EconomicsHe has over 100 scientific publications, including in Scopus and Web of Science. Trained at the Prague Institute of Advanced Studies, Politechnika Lubelska Technical University of Lublin, University of Social Sciences in Poland. When? Beginning of classes - November 19 Registration ▶ ️ http://mim.website/course/analytics Contacts: +38 (063) 419 93 30 +38 (067) 893 19 35 ✉️ info@mim.website International Institute of Marketing (MIM) is an institute of non-formal marketing education for obtaining practical knowledge from specialists of international companies.
