"Classical music in advertising" by Julia Yurchak
Classical music is difficult and unclear. Then why use it to advertise fast food? The commercial advertising is one of the most controversial and, at the same time, exciting stories of interaction classical music with mass culture. Musicologist Julius Yurchak explain what At the lecture you will get answers to the questions: Like classical music complements the advertising image? Combining McDonalds and a Symphony orchestra? What compositions are all well-known commercials? How classical music affects the potential buyers of advertising goods? And prepare your questions — the answers are also sure to find :) See you in the Urban Music Hall ✨ When: September 18, Time: 19:00 Price: 70 UAH Tickets at the link http://bit.ly/2M0p8Hn And Urban box office Music Hall at the Richelieu, 33.