Creating and launching word of mouth

How can a company attract 2-6 times more customers without additional investment in marketing and advertising in 2-8 months Right now a large number of people need your help. But is it difficult for you to compete in this sea of ​​offers? And then the heart bleeds when you come and remake for these ... masters. It’s difficult for you to talk about the true cost of your services, you are trying to save money for the customer and as a result, it happens, you work almost for thanks. In addition, you are also not a very public person and you think that your company should be selected according to the quality of work, and not according to the replicated image. To help, it’s important to sell. The availability of knowledge and certificates does not guarantee the availability of customers. Word of mouth is what saves you in this situation, until you become a brand like BOSCH or Siemens Excellent quality of service is a necessary but not sufficient condition. And in order for the trickle of recommendations to turn into a full-flowing river, you must be able to manage the flow of recommendations. In addition, you need to learn how to present the cost of your services in such a way that clients with any wallet from your target audience can have the opportunity to buy from you. And with fat too! Our students, who learned this technology and used it in practice, increased their incoming client flow by 2-8 times, creating translator clients. And while significantly expanding the price audience And most importantly - your dreams will come true if you learn to sellWe will combine the proven business approaches with your expertise as a result of co-creativity and talk about the features of promoting your brand. Yes, you will need to get confused. But it's worth it (according to graduate reviews) Well, and, of course, a couple of goodies that we’ll talk about at the meeting The Sarafanny radio technology works especially well when selling complex solutions, services, selling expensive and exclusive equipment, and in luxury sales The creation of word-of-mouth advertising, or the flow of recommendations, we begin at the bottom of the "sales funnel", with direct sales. His task is to turn the funnel into an hourglass In addition, this technology can be used in relation to existing customers, allowing them to develop, sell them additional services or products.  The basis of technology consists of three key points: 1. Presentation of the cost of your services. Together with you, we will write a competent answer to an incoming call about the cost of your goods / services so that the client runs to your meeting and does not look for anyone else You, as the seller and the product that you represent, must have your own "face." In the course, we will develop your way of presenting it, which will be rooted in the mind of the client. This is the idea that will appear in the client’s head when he thinks about recommending you to friends.We will write a presentation of this distinction (according to special formulas). When he wants to recommend you, he should have a simple and accessible text, so that new potential clients separate you from others and, most importantly, remember 2. Build trust in your product. Forms his seller with his ability to build a trusting relationship This is the most difficult and most important stage. Here it is important to learn how to communicate with the client so that he is confident that you and only you understand his specifics, his request, his tasks. You and only you are able to create and give exactly what he needs To do this, we will create (again, using special technology) and write a script for selling customer consulting We will practice understanding listening, learn to create a presentation in a language that is understandable to the client, solving his tasks with your product for different price categories. I. To process objections in such a way that as a result, firstly, get a loyal customer, and secondly, learn how to use objections for the development of your business 3. In marketing, this is called "give the customer more than he expects" and often solve this problem with gifts, discounts. We work deeper, creating the technology of 101 percent that is cheap for the company, but very much appreciated by the client. Which at first glance is not obvious, but it encourages the client to tell everyone about you, recommend and work only with you yourself. What creates the WOW effect.In the process, we will get acquainted with the psychology of consumer behavior, which will allow you to further “tweak the settings” on your own, improve and develop this channel A group of up to 6 people in order to be able to take into account both the specifics of the business and the target audience of each of the participants Author and host Lyudmila TSARYUK Изнес business trainer Олее Over 30 years of conducting successful business trainings, mainly on sales, for small and medium-sized businesses that have received the highest rating from companies such as BOSCH, Buderus, LAPP, Danffoss, banks, travel services and many many, many (over thirty years then) others ‼ ️ where this technology was created, Psychologist, Ила graduated from KSU named after Shevchenko with honors Postgraduate Research Institute of Social and Political Psychology 18 years researcher in the same place five years of teaching at NTUU "Kiev Polytechnic Instmutut" at the faculties of FIFT, IPSA, thermal power engineering, etc. It seems to us or do you need this? If necessary, run to take your place on the run ̶s̶o̶l̶n̶ts̶e̶m in our group! You'll get:  Of course, an increase in the number of customers by 2-6 times;  Increasing the number of loyal customers from existing ones;  Increase in income and the opportunity to acquire what they have long dreamed of;  Pleasure from working with clients, a sense of self-confidence, and even safety and stability in any economic situation;  Presentation (selling) skills of oneself;  Skills of marketing hearing; Marketing Consulting Skills; You will have:  New habits: being able to listen so that you get paid  To think in positive, see the positive aspects of what is happening;  Optimism  Attractiveness to other people. You will move to a new level of expertise in the affairs of your clients - you will much better understand their business, their problems and tasks; and if you can solve their "ingenious tasks", you can create new products and services and leave the "Scarlet Ocean" competition in the "Blue Ocean", where you will not have competitors Recognize your strengths, weaknesses and unique aspects through the eyes of your customers and, possibly, adjust your focus and / or divergence (who knows))) And finally, you will move to a new level of thinking, and, as a result, you will get a new environment, new opportunities Module 1 What customers actually buy when they buy. The "blind spot" of most sellers. Paying customers that they don’t see  what customers are actually looking for when shopping;  how they make decisions; how to make the client make the right decision for himself  rational and emotional decisions - how to influence it  how to make a proposal that cannot be refused. Components  buyers that most consultants do not see - your ticket to a new market segment: • identify those customers whom you do not see; • go to their language and make our customers receiving an incoming call: we write down the answer to the question "How much does your X cost" in such a way that, • firstly, it is guaranteed to take your segment, not to underestimate the cost, but also not to overstate • secondly, to make an appointment with the client and he was not looking for anyone else! Module 2 Marketing presentation of yourself  networking - a new and effective way to find new customers.  rules for working on networking for maximum results  selling presentation of yourself from 1 minute to an hour and a half. Each will come up with a draft presentation of himself and the technology of its construction for future tasks  oral and written presentation - features of creation and use. Module 3 Visual psychodiagnosis  learn to recognize the client by external manifestations.  define its criteria for Wow counseling (advising) Н Н2Н technology in working with a client and its influence on the strategy of working with him. Introduction to Human business.  building trust Module 4 Marketing Consulting The main part in the technology of creating word of mouth. That which costs the least, but is valued the most. Psychologists in life  create ways to find out the true (sometimes hidden) needs of the client. We prescribe a guide for their clarification.  create a marketing counseling scheme. We write it in the form of a script We combine our expertise with the true needs of the client. We bring him to an understanding of how in fact he can get what he needs. And even a little more))  create TK  TK presentation chips Module 5 Create a business relationship: from a random customer - to a permanent and loyal  technology of using client's objections • firstly, to turn it into a regular and loyal customer and • secondly, for the development of your company and the search for new products, services and market segments We write an objection processing script for this technology Deepen relations. Building True Trust  Three stages of a sales hearing Module 6 From a loyal customer to a translator client  translation catalysts  create, prescribe and run  create a vision for launching word of mouth. And who can - plan Course completion. Photo. Buns and bonuses Intensive, two days from 10.00 to 18-19.00 (depending on the dynamics of the process) with theory, analysis, feedback, practice and testing with an understanding of the implementation of turnkey technology - take it and do it. 3600 UAH Special price for Odessa - 3200 UAH. The discount for "early birds" is 400 UAH (advance payment of 600 UAH until July 15) And "bring a friend." Details - in PM or Viber by phone 067-522-6667