The events in Odessa at 14 August 2020

MK "Content photography"

14 August 2020, 18:30
category: master class
place: Location (look in the description)

A photographer is out of work, and a client is looking for a photographer - a paradox ?! What kind of photography is a business ready to buy from a photographer now? ✔ The answer is simple - businesses need content today! What is content? Literal translation - content. The content photo must meet the content request. In three days we will understand what the client wants and how to take those photos that will help him sell himself, his service or product. We will analyze everything - from a client's request to photo processing. Master class program. 1st day 18: 30-22: 00 ☑Types of content photography and their features. ☑ Familiarity with the basics of marketing - you need to know who you are shooting for, who is the final consumer of the product. ☑Psychology of perception and cultural features. ☑Why one photograph sells and the other doesn't. ☑What and in what form the client wants from you, a reasonable time frame, the price of your work and the design of the relationship with the client. ☑How to sell your services to a client. 2nd day 12: 00-16: 00 Shooting practice. ☑Object photography for online stores and blogs ☑Content photography for social media ☑Shooting a lookbook ☑Shooting clothes for an online store ☑Working with a model as part of creating a personal brand ☑A story about working with large corporate clients using the example of Port Yuzhny. 3rd day 10: 00-14: 00 ☑Processing of all kinds of photos taken on the second day ☑Rules for issuing materials to the clientWhere? Uspenskaya, 72, Studio "Photographer IYa"

The poster of the event — MK "Content photography" in Location