Google Ads Course

⚡Start of the course in Odessa - 02/29/20               10 lessons       5 weeks       ⏰ 30 hours of training       9 homework               Benefits of our courses:       - Analysis of 1 case each lesson;       - Practice on real projects;       - Seminars with expert speakers;       - Additional training materials;       - Certificate of completion of the course;       - Assistance in finding a job.               At the end of the course you will be able to:       - Work with Google Ads;       - Launch advertising campaigns;       - Optimize advertising campaigns;       - Plan a budget for advertising;       - Set up and work with analytics;       - Conduct audits and report.               Lecturer Alexandra Marco - in Internet marketing and web development since 2012, specializes in SEO, Google Ads, sales funnels. Co-founder of the OctoWeb digital agency.               Training program:              Lesson # 1 - Introduction to Contextual Advertising       - Overview of the capabilities of Google Ads;       - The choice of directions of goods / services;       - Definition of the target audience;       - Competitor analysis tools;       - Calculation of the budget in Google Ads;       - Planning for advertising results.              Lesson # 2 - Analytics Setup       - Review of analytics systems (bias on GA);       - Install and configure Google Tag Manager;       - Installation and configuration of Google Analytics;       - Communication of Google Analytics and Google Ads;       - Goals and events in Google Analytics;       - Debugging mode in Google Tag Manager.              Lesson # 3 - Work with semantics- Fundamentals of semantics for contextual advertising;       - Tools for collecting key requests;       - Grouping of key queries;       - Collection and configuration of negative keywords;       - Cross-minus one key queries;       - Types of keyword matching;              Lesson # 4 - Search Ads       - The principles of the auction;       - CPC in Google Ads;       - Assignment of rates and budget;       - Drawing up the structure of the account;       - Work with the editor Adwords Editor.              Lesson # 5 - Setting Up Search Ads       - The choice of goals and types of campaigns;       - Setting up an advertising campaign;       - Publication of keywords;       - Compilation of effective ads;       - Work with ad extensions;       - Types of payment in your Google Ads account.              Lesson # 6 - Display Network Advertising Campaigns       - The main goals, the principle of action;       - Display Network Strategies in Google Ads;       - GDN ad formats;       - Types of targeting and customization;       - Creation and launch of a campaign on the CCM;       - Exclusion of placements.              Lesson # 7 - Setting Up Remarketing       - The main goals, the principle of action;       - Setting up remarketing code;       - Remarketing strategies in Google Ads;       - Creating remarketing audiences;       - Creating remarketing lists;       - Setting up a remarketing campaign.              Lesson # 8 - Advertising Campaign Optimization       - Evaluation of the effectiveness of advertising campaigns;       - Optimization of the search advertising campaign;       - Optimization of advertising campaigns on the CCM;       - Automatic optimization methods;- Analysis of optimization results.              Lesson # 9 - Reporting and Analytics       - Customization and analysis of reports in Google Ads;       - Learning Google Analytics tools;       - Reporting in Google Analytics;       - Google Analytics Spreadsheet Add-on.              Lesson # 10 - Exam and Certification       - Presentation and defense of your project;       - Passing Certification.              Training takes place 2 times a week (Sat-Sun).       ❗❗❗ Important: to take the course, you must have your laptop